About Definitive Pro

How is Definitive Pro different from its competitors?

Our patented methodology combines data and human judgment to help you make better plans and solve complex problems. Using the latest advancements in decision science, Definitive Pro cuts through the noise to help you make the best decisions.

Use a proven methodology to increase decision velocity

Definitive Pro employs our decision-making methodology, which is grounded in decision science research.

Easily evaluative and prioritize alternatives

We use the Analytic Hierarchy Process (AHP), which is the leading technique for multi-criteria decision making.

Protect the security and privacy of data

Protect the privacy and security of customer data based on the five trust service criteria (TSC), security, availability, processing integrity, confidentiality, and privacy.

Standardize business cases for better financial analysis and comparison

Definitive Pro has the leading business case template, which provides a 5-year time-phased cost vs. benefit analysis.

Optimize spending for maximum value

Definitive Pro employs a prescriptive analytics capability to mathematically optimize the allocation of time and resources.

Run multiple scenarios to reduce risk and increase confidence

Test and analyze situations where decisions are sensitive to uncertainty and changing conditions.

Increase stakeholder engagement with online access

Participants can use laptops, smartphones, or tablets to share their judgments where and when they want.