Analytic Hierarchy Process

Definitive Pro and AHP

Definitive Pro uses the Analytic Hierarchy Process (AHP), which is the world’s leading technique for multi-criteria decision-making.

  • Our use of AHP removes group think and reduces bias and noise.
  • With Definitive Pro, cross-functional teams learn from each other and eliminate blind spots.
  • We measure and analyze the consistency of judgments for each participant and by the group.
  • We measure the degree of consensus on each pairwise comparison.
  • We can support any use case involving multiple criteria, alternatives, and decision participants.
What is the Analytic Hierarchy Process (AHP)?

The analytic hierarchy process (AHP) is a structured technique for organizing and analyzing complex decisions, based on mathematics and psychology. It uses a pairwise comparison approach to more accurately establish the relative importance of decision criteria. AHP is used by businesses, governments, and academia around the world.